Become DEMMERS TEEHAUS Franchisee!

Would you like to make a career out of your interest in tea? Are you someone with business sense and a desire to run the most successful speciality tea shop in your region? Are you prepared to support our marketing concept and share our enthusiasm for tea? We can offer you all the assistance you need to allow you to dedicate your time to your customers and the success of your business. You must also be prepared to accept compromises to make the partnership work.

Tea Market:

Tea is after water still the most popular drink in the world. The world tea market shows us a slight growing tendency. The world tea production now stands at over 3.73 million tonnes a year. However, only 0.5% of this enormous quantity are quality loos leaf tea, which we are considering to buy. This trend can be also found in the trade. After food retailer with more than half of the tea consumption, the most important shopping source for tea consumers are the specialty tea shops like DEMMERS TEEHAUS which cover more than 10% already.

The wide variety of taste, expert advice, as well as the trend to celebrate tea as a wellness and relaxing drink, brings consumers to specialists. Therefore for the tea connoisseurs advice and quality is an important purchase reason. We want to invite you to benefit from this pleasing developments and the attractive sales margin.

The strength of DEMMERS TEEHAUS Franchising!

We offer you the opportunity to turn your passion for tea into a lucrative business operating as your own boss within a structured partnership system, with rights and obligations on both sides.

Your Profil as a DEMMERS TEEHAUS Franchisee:

You are a tea-lover. You have business qualifications and experience. You are ambitious, highly motivated and like taking the initiative. You are aware of the fact that retail demands hours of hard work. You do not regard yourself as a back-room planner, you would rather be out front directly involved in sales. You know how to reconcile being your own boss with a unified market presence. You identify with our brand and our aims. You are prepared to work towards the growth of the DEMMERS TEEHAUS Franchising system. You speak English or German. You have access to start-up capital.

Required DEMMERS TEEHAUS shop location:

Average floor space requirement: 25 – 35 m² + 5 m³ for storage
Preferred situation: Prime locations in pedestrian precincts and shopping malls.

Our view of partnership:

We regard our business concept as a classic division of labour to develop synergies and strategies that establish the basis for maximising profits for both sides. Rights as well as obligations are formulated and accepted. Our joint aim is to be the market leader in speciality tea retail at local and national level. Mutual trust provides the foundation for an open, creative and fruitful cooperation. The partners are assured of support from the DEMMER Head Office in Vienna, while we are confident that jointly agreed measures and targets will be implemented and followed.

What DEMMERS TEEHAUS Franchising offers:

Start program:
  • Choosing a location
  • Financial questions
  • Trial days
  • Profitability planning
  • Investment planning
  • Planning furnishings
  • Shop construction
  • Work experience
  • Tea training
  • Equipment and first order
  • Planning opening
  • Sales promotion

  • Purchase of quality teas
  • Specialised range of products
  • Development of product range
  • Top laboratory-tested quality standards
  • Regular tea seminars with tasting
  • Franchise logistics
  • Warehouse for tea and accessories
  • Organisation of communal purchasing
  • Weekly deliveries


  • Annual meeting of all franchisees
  • Regular visits from the DEMMER
  • Head Office and Master Franchisee
  • Discussion platform


  • Maintaining the brand DEMMERS TEEHAUS
  • National PR
  • Design concepts and recommendations
  • Distribution concepts

What you expect from us?

We would like to hear about your expectations and suggestions, your ideas on DEMMERS TEEHAUS Franchising and cooperation. The better we are aware of your aims and expectations, the more secure the foundation for building your future will be.

We are looking for new Franchisees for the following location:

  • Austria (Graz, Linz, Innsbruck, Klagenfurt, Bregenz, Dornbirn)
  • Check Republic (Prague, Brno, Ostrava)
  • Polen (Poznan, Katowice, Czestochowa, Bialystok, Torun, Bydgoszcz, Lublin, Zielona Gora, Bielsko Biala, Lodz)
  • Slovakia (Bratislava, Košice)
  • Slovenia
  • Hungary (Pécs, Debrecen, Szeged, Sopron, Esztergom, Miskolc, Nyiregyháza, Eger, Székesfehérvár)
  • Croatia
  • Latvia
  • Lithuania
  • Estonia
  • Bulgaria
  • Ukraine
  • Japan
  • Rumania (Bucuresti, Timisoara, Piatra Neamt, Oradea, Iasi)
  • Moldova (Chisinau)
  • Turkey
  • Greek
  • Cyprus

How can you become a DEMMERS TEEHAUS Franchisee?

Do not hesitate to contact us for further information. We would be please to provide you with the latest questionnaire and would look forward to meet you in person. We look forward hearing from you soon and remain with best regards from Vienna!

Karl-Tornay-Gasse 34
1230 Vienna, Austria
Phone: +43 1 699 83 20

In addition please find our DEMMERS TEEHAUS Franchising brochure attached:

pdf-Format (ca. 1 MB)
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